AAKS was founded by Akosua Afriyie-Kumi with the goal of introducing the world to her favourite weaving techniques done by the women of Ghana while also creating and ignit-ing sustainable jobs within Africa. Hamaji Magazine interviewed this talented and passion-ate young designer.
How was AAKS born ?
I grew up around basket bags as a child in Ghana, I used to give them as gifts and also use them for storage. I remember having a lot of ‘I wish it was more like this, I wish it was more like that’ moments…I wanted it softer, almost foldable and also more colourful with blends of colours which were modern and having a beautiful finish and detail.
Building on this idea I started researching into bag designs and fibres and found a lot of attractive benefits which were in line with my vision and ethos I had for my dream brand.
I established AAKS after seeing a gap in the market for beautifully handcrafted bags. I knew I wanted to go out on my own and pull together all my passion and talents to create something unique that would be fulfilling both personally and professionally so I embarked on my journey to Ghana to make this happen after my studies in the UK.
Where do you get your inspiration from and what is your target market ?
I seek inspiration from everything around me be it nature, photography or people. There is so much ideas that I get through observation and travelling around Africa and Europe which influences my design aesthetic.
My target market is focused on customers around the world who are looking for some-thing a little different and a fun bag to use on a daily bases.
Where can the Hamaji Magazine readers find AAKS handbags ?
Our AAKS bags can be found on our online store aaksonline.com and various retailers around the world full list here > https://www.aaksonline.com/stockists
(1 shop in Kenya included )
Are there any current / future exciting projects you would like to share with us ?
We just launched our new spring/summer 2020 collection which we are very excited.
We are also collaborating on a 2 basket bag designs with USA store Rag and Bone this summer (its under wraps at the moment)
Other future plans is to open our own shop in Ghana to give access to clients who travel through Ghana to purchase our bags.